Keith B Machineworks builds custom, hand built tattoo machines. They had an existing website that was somewhat dated and no longer serviced their needs, or those of their customers. A total revamp into a dynamic, clean and understated website was done to bring the highlights of the featured products, while the site simply housed all of them. Focusing on the machines, common questions and custom options (each is hand built to the buyers specifications) with attention to a detail in a custom contact form, the site meets both the needs of Keith B and customers. Integrating in a shopping cart for merchandise and utilizing social media to handle commenting, via Facebook, and installing Instagram into the sidebar.